We set out to create a fats brand that’s both educational and accessible, while staying bold, fun, and reflective of a new wave of health-conscious eating. Inspired by the world of coffee, we developed a brand that empowers people with the knowledge to enjoy the foods they love - without compromise. With a bold tone of voice and a playful yet striking identity, Good Phats champions deliciously healthy fats that support metabolic health through every slug, drizzle, and gulp. The result? A confident brand identity, packaging system, and retail clout that shines through a traditionally restrained health and wellness category.